WEBSITE REDESIGN
Website Redesign: Start with a Solid Foundation
Rethinking a site that has become blurry, outdated, untrustworthy, or technically limiting.
OUR APPROACH
A good website starts with a clear objective, not a design.
Creating a website is not just about assembling a few pages around a design. A good website starts with a clear objective, a solid structure, and content that helps a visitor understand who you are, what you offer, and why they should engage with you.
Before discussing the structure or mockups, it's essential to clarify the target audience, the role of the site, and the expected action. This framing influences everything else.
WHY REDO A SITE
Redesigning a site is only worthwhile if we address the real causes of the problem.
In many cases, the difficulty is not just graphical. The site no longer clearly expresses the offer, the content has aged, the structure is no longer logical, or the technology blocks certain desired evolutions.
01
A messaging problem
The offer has evolved but the site no longer reflects it. Visitors do not understand what you do, for whom, and with what results. The site talks about you rather than your clients.
02
A structural problem
Navigation is confusing, pages overlap, some topics are missing, and the hierarchy no longer matches the true expectations of visitors.
03
A technical problem
The site is slow, difficult to modify, not responsive, not secure, or relies on technology that blocks desired evolutions. These problems cannot be solved with CSS.
SIGNALS THAT JUSTIFY A REDESIGN
When the site no longer reflects the company.
Check the signals that correspond to your situation. If you recognize three or more, a redesign deserves to be seriously evaluated.
The site no longer generates the right inquiries
Incoming contacts do not match your actual offer, or their number has significantly decreased without a clear explanation.
The site hinders contact attempts
Visitors arrive on the site but do not send a message. The form is too complicated, the number is invisible, or the expected action is unclear.
You are ashamed to give the URL to a prospect
Your site no longer reflects your actual level of activity, your expertise, or your positioning. It creates a bad first impression.
Technical performance has degraded
Slow loading, broken display on mobile, recurring errors, or very low Google PageSpeed score. These issues penalize both SEO and user experience.
The site has become difficult to evolve
Editing a page takes too much time, requires a service provider, or creates bugs. You have given up on updating the content due to lack of ease.
AFTER THE WAPPLI REDESIGN
- Clear navigation focused on visitor needs
- Precise, credible content tailored to the actual target
- Testimonials, references, and evidence integrated naturally
- Visible, logical, and coherent CTAs with the journey
- Mobile-first, fast, and technically clean
- Structured internal linking for SEO and navigation
BEFORE THE OVERHAUL
- Confusing navigation structure, redundant menus
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- Generic texts that do not speak to real prospects
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- No visible social proof at first glance
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- Contact form buried at the bottom of the page
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- Site not mobile-friendly, slow loading
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- Orphan pages without coherent internal links
WHAT TO AUDIT BEFORE REDESIGNING
A good diagnosis avoids a bad redesign.
Before redesigning anything, it is necessary to analyze useful pages, content to keep, paths to correct, sensitive technical points, and SEO data to protect. Without this step, we risk mainly moving the problems.
THE TASKS OF A USEFUL REDESIGN
Review the architecture, the message, the experience, and the technical foundation.
CHANTIER 01
Architecture and hierarchy
Rethink the sections, remove duplicates, simplify navigation, and create a structure that corresponds to the real questions of visitors and actual search intents.
These three requirements are not options. They are part of every site we deliver because they directly affect performance and usability over time.
CHANTIER 03
Experience and conversion
Clarify calls to action, streamline journeys, improve key pages, optimize forms, and make contact seamless at every stage of the visit.
CHANTIER 02
Contents and messages
Rewrite the texts to speak to the right audiences, integrate concrete evidence, improve the information hierarchy, and make the offer immediately understandable.
CHANTIER 04
Performance technique
Migrate to suitable technology, clean up the code, improve loading speed, secure the environment, and make site administration accessible to internal teams.
THE SEO TOPIC MUST NOT BE TREATED AFTER THE FACT
Preserve the existing and clarify the new angles.
A redesign can significantly improve SEO, but it can also weaken it if URLs, content, and existing signals are poorly managed.
- Existing contentthat performs well should be retained, migrated, and enriched rather than simply deleted in favor of new pages.
- New topicsThe areas to be developed must be identified before the redesign so that the new architecture immediately incorporates the target traffic opportunities.
- 301 redirectsmust be implemented for each important old URL so that no strategic page is lost in search results.
- The technical structureof the new site must adhere to SEO best practices from the development stage: tags, speed, structured data, and accessibility.
Our four-step process
1
Audit of the existing site
Useful pages, traffic, conversions, technical issues, and content to retain.
2
Strategic framing
Goals, target audience, key messages, target hierarchy, and project priorities.
3
Models and design
Prototypes of important pages, visual and functional validation.
4
Integration and content
Development, incorporation of validated content, writing of new pages.
5
Tests and recipe
Mobile, SEO, performance, forms, redirects, and final validation.
6
Online publication
Deployment, active redirects, configured Analytics, CMS training.
Enhanced credibility
The site finally reflects the actual level of activity, the expertise of the team, and the quality of the achievements. The first impression is consistent with the reality of the company.
WHAT A GOOD REDESIGN REALLY CHANGES
When done well, a redesign improves the perception of the company, clarifies the offering, facilitates contact, and restores the siteto its place in the customer journey.
A clearer offer
Visitors understand in a few seconds what you do, for whom, and how you work. Fewer drop-offs, more qualified inquiries.
Een echte commerciële efficiëntie
The site supports salespeople, helps prospects make a decision, and generates contacts that match your actual offer.
RELATED PAGES
Let's talk about your project.
We analyze your existing site, identify what hinders your results, and
we honestly tell you if a redesign is necessary.